Category Archives: Online Viral Marketing Secrets

Content Format Plays a Big Role in How “Viral” It can Get on Platforms

Make no mistake if you are sharing actual video on Facebook, the chances of your content going viral is going to be higher than if you were just simply sharing YouTube links. There’s just something about video automatically playing when people scroll through their mobile devices like tablets or smartphones. It takes a lot of the guesswork out of it. You also get a chance to showcase to whoever is looking what your content has to offer. […]

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How to Turbocharge the Emotional Appeal of Viral Content?

You would think that when a piece of content goes viral, that it pretty much speaks for itself. Do you remember those viral emotional videos from Thailand advertising some sort of life insurance company? Those videos really took Facebook by storm. They really tugged at your heartstrings. It’s very easy to turn on the waterworks inadvertently when you watch these videos. They are packed with emotions. It’s very easy to sympathize with the characters. A lot of […]

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How to Properly CYA When Using Viral Content

CYA, of course, stands for covering your assets. Let me tell you when it comes to online intellectual property, it’s very easy to land in hot water. First of all, in practical terms, even if you are sharing somebody’s work with absolutely no regard to the law, it probably is not going to be worth that person’s time to haul you into court. Why? Well, first of all, that person might live very, very far away from […]

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Can You Repackage Pre-existing Viral Content for Maximum Visibility?

If you are looking to practice viral marketing, I’ve got one piece of advice for you. Stop creating new content. Seriously. Stop trying to create viral content from scratch. Your chances of failure are quite high. I know this is the kind of thing that you probably would find hard to accept, but this is also the truth. For every one hundred new pieces of content, very few go viral. In fact, it’s probably less than 1%. […]

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Can You Use General Interest Viral Content to Drive Niche Traffic?

Believe it or not the question posed by the title of this article is being asked by a lot of experienced marketers. It turns out that every single day, hundreds, if not thousands, of pieces of content go viral in the United States alone. There are so many markets and, unfortunately, the majority of these pieces of content don’t really have a niche target. They are what you could say “general interest” content. They defy easy categorization. […]

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How to Use Content Curation to Piggyback on Viral Content Appeal

Content curation is really an answer to many prayers because, let’s face it, it’s quite rare for people to come up with brand-new content and have that content completely take off. With everything else being equal, your chances of being hit by lightning is actually going to be better than coming up with truly viral content that makes you money. I’m not saying it doesn’t happen. I’m not saying that people cannot make me money off viral […]

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Use This Simple Trick to Find Viral Content More Efficiently

One of the biggest misconceptions about viral content is that you have to create it yourself. If you are launching a viral content marketing campaign, the idea is for you to come up with the next best piece of content in your niche. In fact, according to this thinking, your content is so awesome that people can’t help themselves. Seriously. When they see the content, they read it, they engage with it. They can’t help but click […]

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Call Your Viral Content Readers to Action the Right Way

A lot of viral content on social media don’t even have a call to action. In fact the people sharing this material simply just do so on a large-scale and wholesale basis. They think that it’s all a numbers game and as long as they can pump hundreds of millions of views to a piece of viral content on social media, enough of that will translate to actual website visitors. If they could increase that number, enough […]

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Popularity Doesn’t Equal Niche Viral Success

I remember when I was just starting out in Internet marketing. I remember working for a company as their digital marketing vice president and believe me there was a tremendous amount of misconceptions regarding online traffic. My boss at that time was under the impression that as long as our website got a tremendous amount of traffic, eventually all that traffic would translate into cash. As you can imagine, the company went belly up after a few […]

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Viral Marketing Success Depends on Influence Networks

There are a lot of misconceptions regarding viral marketing. A lot of people have the idea that if they publish “great content”, whatever that means, that they automatically will get amazing traffic. I know it’s kind of weird but people do still believe that idea. It seems so dated. It seems like something that people would believe in the 1990s, but you’d be surprised as to how many people still assume that marketing really boils down to […]

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