Category Archives: Traffic

Facebook Marketing – Training Guide

Facebook Marketing – Training Guide Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that’s with a capital B, daily active users. Think about that, over 1.3 billion people using the same website day after day. On top of this, it continues to grow. Also, when people are on Facebook, they pretty much stay there, and they view page after page of content. In fact, on a month to month […]

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Facebook’s ad re-targeting technology

The Secret Sauce behind Ad Retargeting If you’re reading this article, you’ve probably heard all sorts of things about Facebook’s ad retargeting technology. Let me tell you, most of the things you’ve heard are absolutely correct. Perhaps you’ve heard that ad retargeting enables merchants to bring customers back to their shopping carts so they can buy something. That is absolutely true. It doesn’t work 100% of the time, but it works enough to make quite a bit of […]

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Can Facebook Really Deliver E-commerce Sales?

Can Facebook Really Deliver E-commerce Sales? One of the biggest misconceptions about Facebook’s marketing potential turns on whether Facebook can be a good source of traffic that actually buys stuff from online stores. For every positive story you hear of merchants killing it with Facebook traffic, you’d probably hear dozens of more merchants who are frustrated with Facebook.   They really cannot make heads or tails of Facebook’s traffic, as far as their e-commerce sales are concerned. […]

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Failing Fast is the Secret to Paid Facebook Ad Success

Failing Fast is the Secret to Paid Facebook Ad Success Let’s get one thing clear here. Nobody likes to fail. Do you? I know I don’t. But the problem is until and unless you’re willing to fail quickly, chances are you’re not going to get optimal success from your paid Facebook ad campaign. The reason for this turns on the concept of testing. Let’s face it. Most people do not know the perfect ad to run for […]

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How to Reverse Engineer Your Competition on Facebook

How to Reverse Engineer Your Competition on Facebook A lot of people who try their hand at Facebook marketing are quick to say that it’s a failure and that it doesn’t really work. What they’re really doing is they’re engaging in sour grapes. They don’t know how it works. They don’t know how to optimize their campaigns. They think that since it did not produce the kind of results they were expecting, then it must be a […]

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Save Money on Facebook Marketing by Using Curated Content

Save Money on Facebook Marketing by Using Curated Content I don’t want you to misunderstand this article. I’m not at all saying that you should be lazy and just rip off or copy your competitors wholesale. I’m not saying that you should be involved in some sort of copy and paste marketing because that’s not going to work. Sadly, that’s precisely how too many Facebook marketers defined ‘curated content.’ They just find content that seems to be […]

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How to Pick Winning Curated Content for Facebook Page Marketing

How to Pick Winning Curated Content for Facebook Page Marketing As I mentioned previously, one of the best ways to build up your Facebook page is to not come up with original content. At least, not in the beginning. You should look at your competitors’ Facebook pages and find their very best content. You should then publish these pieces of content on your page and study your statistics very carefully. Which of your posts gets shared the […]

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How to Achieve Realistic Results with Facebook Lead Generation?

How to Achieve Realistic Results with Facebook Lead Generation? As you probably already know, when you run a paid campaign on Facebook, its ad platform allows you to collect leads. That’s right. You can run a lead generation campaign. The problem is there are so many myths and misconceptions surrounding lead generation on Facebook that you’ll probably fail. I don’t mean that to depress you. I definitely don’t say that to discourage you, but let’s get real […]

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Fail to Do This and Your FB Paid Ad Campaign Will Be a Waste

Fail to Do This and Your FB Paid Ad Campaign Will Be a Waste If you fail to do this one thing, your Facebook ad campaign will be a complete and total waste of time, effort, and money. It really will be. Seriously, forget about it. The results that you get at the end of that journey will probably be the exact same result as the ones that you would’ve gotten if you had not gone down […]

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